Coke Holi
For Holi, India’s festival of colours, Coca-Cola did the unthinkable by letting people colour their Coke – turning its iconic red into white.
Divided by Screens. United by Kingfisher.
An anthem to spread positivity and convey that we’re in it together
- Office
- India
- Client
- United Breweries
Challenge
In times of Covid-19, spirits were low, there wasn’t much to celebrate. The nation was facing its biggest challenge. Friends and families were under lockdown, unable to meet each other. Amidst this growing isolation and anxiety, brand Kingfisher wanted to do something to raise the nation's spirits.
Inspiration
Kingfisher, a brand that has always spread good times and positivity in people's life, wanted to add some cheer and encourage people to look at the brighter side of staying at home as they struggled with uncertain times.
Idea
The idea came in the form of a song. This song is not just a song, but it is an anthem that conveyed solidarity, spread the message that 'we’re in it together', and built a positive community feeling.
