How can B2B companies build seamless, customer-centric lead-generation processes that are scalable at a global level? KONE needed to transform their marketing operations to better service both customers and internal stakeholders globally.


The future is one of swift, agile marketing operations that put a frictionless customer journey front and center. VML Finland worked with KONE to re-think their approach to lead-generation and sales enablement.


Seamlessly aligning design, planning and execution through our operational framework and principles, we helped KONE evolve their marketing operations and ways of working. The transformation – from product-led marketing operations to customer-first, always-on and data-driven global marketing.


+50% improvement in go-to-market timelines

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