Coca-Cola FIFA World Cup 26™ North America
WPP Open X, led by VML, helps Coca-Cola launch a campaign to welcome fans and amplify the highs of the tournament.
Make Your World More Fabuloso
Celebrating the vibrant power of scent to transform everyday spaces.
- Office
- United States
- Client
- Colgate-Palmolive
Fabuloso doesn’t just clean — it transforms. With its bold and unmistakable scent, Fabuloso makes homes feel alive, vibrant, and fresh.
The 'Make Your World More Fabuloso' campaign truly captures the essence of what our consumers desire: a clean home that also feels vibrant and uplifting. We've moved beyond just product efficacy to celebrate the lasting joy and transformative power of scent. It's fantastic to see how Fabuloso is creating emotionally resonant experiences for our customers.
How can Fabuloso stand out in a crowded cleaning product market by emphasizing its unique value beyond cleaning?
The transformative power of Fabuloso’s signature scent, which turns ordinary spaces into vibrant, joyful environments.
Colgate-Palmolive launched “Make Your World More Fabuloso,” a campaign that celebrates Fabuloso’s ability to transform homes through its larger-than-life scent. With a bright, fun, and fresh visual style, the campaign was brought to life through videos.
Fabuloso has a boldness that doesn't exist anywhere else in the category. Our challenge was to match that energy — to create something as vibrant, joyful and larger-than-life as the scent itself. Working with Fa & Fon, we built a visual world that doesn't just show Fabuloso, it makes you feel it.
