Prompting in Colors

Imagine your favorite colors coming to life onscreen with the same intensity and fidelity they would have on your wall.

Through the groundbreaking "Prompting in Colors" campaign, Coral in partnership with VML Brazil launched this innovative campaign that transforms Coral's more than 2,000 colors into prompts you can use with AI. Teaching artificial intelligence to see colors like humans, Prompting in Colors turns paint selection into an unprecedented, realistic visualization experience.

Prompting in Colors shows that you don’t need to invent a new technology but rather find a smarter way to use what already exists. By bringing what appears on the screen closer to what will be on the wall, we help consumers make decisions with more confidence and bring the brand even closer to the real renovation and decoration journey. It’s AI in service of real life—and of the right color.

Eduardo Marques

CCO at VML Brazil

In the vibrant world of home decor, choosing the perfect paint color is a significant challenge. Consumers increasingly turn to generative AI tools for room simulations, but a critical flaw emerged: chromatic inaccuracy. A desired deep blue might render as an unexpected turquoise, leading to frustration, insecurity, and ultimately, hindering confident purchase decisions. For those envisioning their dream home, "almost" simply isn't good enough.

Coral recognized a powerful opportunity: instead of inventing entirely new technology, the true innovation lay in intelligently leveraging existing AI capabilities. The key insight was to empower artificial intelligence to genuinely understand and faithfully replicate Coral's extensive palette of over 2,000 colors. This shift from mere approximation to precise fidelity would transform consumer uncertainty into unwavering confidence, bridging the crucial gap between digital visualization and the tangible reality of a freshly painted wall.

Born from this insight is Prompts Coral, an ingenious and groundbreaking system co-created with VML Brazil. We meticulously coded each of Coral's more than 2,000 catalog colors into unique, structured artificial intelligence prompts. These powerful prompts, encompassing the color name, code, and detailed visual instructions, can be effortlessly copied and pasted directly into leading generative AI tools. The result? Rendered images that reproduce the exact paint color with unparalleled accuracy, ensuring complete control and unwavering fidelity. This revolutionary solution, central to the 'Prompting in Colors' campaign, was launched with an integrated strategy, bringing this essential innovation directly to the public.

The 'Prompting in Colors' campaign, driven by the innovative Prompts Coral system, has profoundly revolutionized the consumer's color selection journey, delivering color visualization with unprecedented precision. This initiative has empowered users to confidently test and decide on their perfect shade before painting, dramatically reducing uncertainty and streamlining decision-making. This strategic, customer-centric movement not only strengthened Coral's market position but also saw the brand recognized as the "first choice for paints in Brazil," according to a comprehensive Kantar study. It's a powerful testament to the real-world impact of AI, serving life and ensuring the absolute right color every time.