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Takis x Spider-Man: Brand New Day
Web-slinging snacks and surprise drops took NYC by storm
- Office
- New York
- Client
- Takis
To celebrate the launch of the limited-edition Takis x Spider-Man: Brand New Day bags, Takis hit the streets of NYC with a two-day activation, creating surprise and delight with webbed-up bags at iconic locations.
The launch of the limited-edition Takis x Spider-Man: Brand New Day bags presented a unique challenge: how do you create buzz and excitement in a city as dynamic and fast-paced as New York? Capturing attention amidst the constant noise of the city required a campaign that could stand out and resonate with both Spider-Man fans and snack lovers alike.
Spider-Man’s iconic web-slinging and his deep connection to New York City served as the core inspiration for the campaign. The bold flavor of Takis paired with the thrill of discovering webbed-up surprises brought the excitement of a superhero adventure to life on the streets of NYC.
A "bag drop" activation took place across 45 iconic locations in Manhattan, Brooklyn, and Queens. Fifty limited-edition Takis x Spider-Man: Brand New Day bags were placed in custom webbing, creating a treasure hunt for fans.
The activation encouraged user-generated content (UGC) as fans shared their discoveries on social media. Standout posts were reposted in real-time on Takis’ Instagram stories, amplifying the excitement and sparking FOMO among those who couldn’t participate.
The Takis x Spider-Man: Brand New Day activation created buzz both on the streets and online. Fifty limited-edition bags were placed across 45 iconic NYC locations, generating 706,000 organic impressions on @TakisUSA’s Instagram and 11.5 million earned impressions across social media. Fans shared their discoveries through user-generated content (UGC), with standout posts reshared on Takis’ Instagram stories. The activation sparked excitement, memes, and enthusiastic conversations, keeping the momentum alive.
