Test Bético is the first pregnancy test that shows the results in green and white so that the first colours to represent the birth of a new Betis player into the world are the club's emblematic colours. The campaign seeks to combine creativity and technology so that all those fans who are expecting the arrival of a new member of the family will be able to do so with the positive result in the club's colours.
Test Bético
Green and white passion since birth.
Client
- Real Betis Balompié
Office
- Spain
To mark the 116th anniversary of the birth of the club, Betis launched the Betis Test Bético.
In this campaign for Betis we wanted to merge the passion for football with one of the most special moments in every person's life: the birth of a child. The Test Bético not only announces an arrival, but also celebrates the pride and belonging that accompanies Betis fans from birth.
Paulo Areas
Chief Creative Officer VML Spain
"From parents to children, from grandparents to grandchildren. A passion called Betis" reads on the stands of the Benito Villamarín stadium. On the occasion of the 116th anniversary of the club's birth, we wanted to take this iconic phrase to its maximum expression to connect with fans across the country through a moment that was important to them.
Passion for Betis is something that is carried in the heart, from birth. However, when a fan of the club awaits the arrival of a new Betis player into the world, the pregnancy test that shows the results is not in green and white, the club's emblematic colours.
On the occasion of the 116th anniversary of the birth of the club, we created the Bético Test, the first pregnancy test that shows the results in green and white so that the first colours that represent the birth of a new Bético to the world are the emblematic colours of the club.
Through this website created for the anniversary (www.testbetico.com), all those fans who are expecting the arrival of a new member of the family will be able to exchange their positive result for a Test Bético in the club's colours.
We made the launch of this campaign coincide with an emblematic date, 12th September, the day of the club's birth, to pay tribute to the Green and Whites' passion that has united fans from father to son since the birth of the club, so that the arrival of new Betis fans can be celebrated in the colours that represent this passion.
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