Vodafone: 25 Years
An entertaining trip through 25 years of connection in Ireland, celebrating all the moments when Vodafone helped keep people close.
Title Vodafone Giga Network 5G
The new digital skills development platform for youngsters
- Office
- Greece
- Client
- Vodafone
Challenge
Communication emphasis shifts from narrow use to broader , bigger picture and societal use.
The strategy
Highlight the launch of the Vodafone Giga Network 5G through a socially oriented proof case storytelling.
Idea
Choosing Christos Sandalakis, a Worldwide Champion of Tandem, who made his dream come true thanks to the real time response network: to go downhill cycling alone.
Growth
The campaign scored highly in very important metrics for our client, such as Brand Recall, Clear Messaging and Ad Imprint.
