At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

The European Commission

I've Got the Power

A global campaign with a local (hearth)beat
Read Case Study
EC COLOMBIA STILLS MABILAND v01 1
Child Focus

Miles for the Missing

When personal achievements become a collective action for missing children
Read Case Study
CF stravaclub
Telenet

Next Gen Retail

Redefining the telecom retail experience
Read Case Study
VML Telenet Antwerpen
Flanders Technology & Innovation

Update Yourself

Download the latest version of your future
Read Case Study
FTI Update jezelf
Q8 Activation Koffie Detail
Q8

Fumbling for Coffee

What would you do for a free cup of coffee?
Read Case Study
Child Focus 25 mei
Child Focus

The Emergency Exit

A digital escape route to keep runaway youth safe
Read Case Study
Local Campaign Sint Truiden
Telenet

Only for Truienaars

The hyper-local campaign the rest can ignore.
Read Case Study
Finding Juliette
Child Focus
Has Awards

Finding Juliette

On International Missing Children’s Day, Child Focus launches a bold campaign to reignite the search for a Belgian woman
Read Case Study
The Ecocheque Hack
11.11.11
Has Awards

The Ecocheque Hack

Using a loophole in Belgian law to unlock a whole new way to donate.
Read Case Study
Child Focus Fundraising prezly images ENG 1
Child Focus

Bring Them Back

Turning an awareness campaign of 2016 into a fundraising campaign for 2024
Read Case Study
CF Call Glenn Header
Child Focus
Has Awards

Call Glenn

Reactivating the phone of a sexting victim to protect others
Read Case Study
Image
Child Focus

OK Groomer

A virtual playground to help protect kids from online predators
Read Case Study
Flavor Saver BANNER
Hoeksche Chips

The Flavor Saver

A tasty packaging innovation chip lovers everywhere have long been waiting for
Read Case Study
1
bpost

Let's give carbon the sack!

With the bpost bBAG.
Read Case Study
Mammoth Ball 01
Vow
Has Awards

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
Read Case Study