At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
The European Commission
I've Got the Power
A global campaign with a local (hearth)beat
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Child Focus
Miles for the Missing
When personal achievements become a collective action for missing children
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Flanders Technology & Innovation
Update Yourself
Download the latest version of your future
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Child Focus
Finding Juliette
On International Missing Children’s Day, Child Focus launches a bold campaign to reignite the search for a Belgian woman
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11.11.11
The Ecocheque Hack
Using a loophole in Belgian law to unlock a whole new way to donate.
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Child Focus
Bring Them Back
Turning an awareness campaign of 2016 into a fundraising campaign for 2024
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Child Focus
OK Groomer
A virtual playground to help protect kids from online predators
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Hoeksche Chips
The Flavor Saver
A tasty packaging innovation chip lovers everywhere have long been waiting for
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Vow
Mammoth Meatball
The woolly mammoth is back to raise questions about the future of food
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