At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Queensland Government

If It's Flooded, Forget It

Challenging the Myth of Vehicular Safety in Flood Conditions
Read Case Study
If Its Flooded Forget it KV
RACQ

You with RACQ?

A Cast of Charming Animals Star in RACQ’s Newest Brand Campaign
Read Case Study
Kookas
KitKat

KitKat Break Chair

KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
Read Case Study
Break Chair
Gage Roads

Made for Yewww

Celebrating the Coastal Ethos of Gage Roads
Read Case Study
Gage Roads Made for Yewww 1
Tourism Whitsundays x VML Whitsundays Web Experience
Tourism Whitsundays

Tourism Whitsundays Web Experience

Relaunching Whitsundays Web Experience
Read Case Study
09 March Comedian Nick Cody Delivers A Laugh In The 09 March Coffee Clubs New Campaign Via VMLYR Secondary 2
The Coffee Club

Coffee Is Our Middle Name

Nick Cody Delivers a Laugh in The Coffee Club's Latest Campaign
Read Case Study
TWC Dedicated to Care Hero Visual
TerryWhite Chemmart

Dedicated to Care

Celebrating TerryWhite Chemmart's decades-long dedication to providing expert healthcare advice
Read Case Study
Standard Procedure Sunny Death Metal Hero Visual
Standard Procedure

Sunny Death Metal

The World’s First-ever Death Metal Public Service Announcement for Skin Cancer
Read Case Study
BEDA Favours the Bold Hero Visual2
Brisbane Economic Development Agency

Brisbane Favours the Bold

Shining a light on Queensland's Capital City
Read Case Study
Tales from the Track
Queensland Rail

Tales from the Track

Inspired by real teen stories to save real teen lives
Read Case Study