At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Queensland Government
If It's Flooded, Forget It
Challenging the Myth of Vehicular Safety in Flood Conditions
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KitKat
KitKat Break Chair
KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
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Tourism Whitsundays
Tourism Whitsundays Web Experience
Relaunching Whitsundays Web Experience
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The Coffee Club
Coffee Is Our Middle Name
Nick Cody Delivers a Laugh in The Coffee Club's Latest Campaign
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TerryWhite Chemmart
Dedicated to Care
Celebrating TerryWhite Chemmart's decades-long dedication to providing expert healthcare advice
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Standard Procedure
Sunny Death Metal
The World’s First-ever Death Metal Public Service Announcement for Skin Cancer
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Brisbane Economic Development Agency
Brisbane Favours the Bold
Shining a light on Queensland's Capital City
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Queensland Rail
Tales from the Track
Inspired by real teen stories to save real teen lives
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