At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Nestlé
The Tongue Spoon
A spoon that helps detect iron deficiency by representing a healthy tongue's color
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McDonald's
Wi-Fries
A Wi-Fi Speed test that rewards slow Wi-Fi at home with Fries at McDonald’s
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