At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Nestlé
Has Awards

The Tongue Spoon

A spoon that helps detect iron deficiency by representing a healthy tongue's color
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The Tongue Spoon Hero
Vaseline
Has Awards

Sunitizer

Upcycling unused hand saniziter into sunscreen dispensers
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Sunitizer Website Banner visual
McDonald's
Has Awards

Wi-Fries

A Wi-Fi Speed test that rewards slow Wi-Fi at home with Fries at McDonald’s
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Wi Fries Hero