At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Bank Al Etihad
Blind Faith
Blind Faith: Ramadan Moon Sightings for the Visually Impaired
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GIG
Eco Clean Audio Cleaning Library
AI-powered radio bleep time showcases Eco Clean’s cleaning power
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Gymkuma
The Touchpoint Collection
A lifesaving sports bra for easy and accurate breast self-exams
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Toyota
TGR MENA Digital Racing Cup
Leveraging the digital world to appeal to the younger generation as that’s where their interests lays.
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Bank Al Etihad
Breaking The Bias
There are successful women who broke the bias, challenged the cultural norms, and worked in male dominated jobs.
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Gymkuma
Hidden Gyms
The world’s largest outdoor free membership and unlimited access gym
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Uk Cabinet Office & Ministry of Labor
Your career is in your hands
Equiping the youth with unconventinal skills needed to secure a bright future
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Markazia
Toyota Occasions
Toyota celebrated all missed occasions at once through a customized offers.
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