At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Mata
Mata 2040
VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
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Wisła Cracow
Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness
AI-powered analytical tool measures "luck" fans bring to club
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T-Mobile
#HejtOutLoveIn
T-Mobile, Dawid Podsiadło, and SEXEDPL Foundation unite to break the barrier of indifference to hate speech
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The Coca-Cola Company
Jan Rapowanie fronts Coca-Cola's "Share a Coke" campaign in Poland
Polish artist Jan Rapowanie brings emotions, closeness, and shared moments to life in Coca-Cola's latest "Share a Coke" campaign.
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New Women's Era
12/15
Forging a Coalition Against Loneliness to tackle male suicide in Poland
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Wisła Cracow
The AI Chosen One
How AI transformed a struggling football club, leading to an improbable victory.
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Lech
Sobel performs concert among community garden greenery. New music series supported by Lech brand launches.
In a world full of rush, Enklawa emerges – a unique concert series created to appreciate fleeting moments.
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Lech
The ease that pays off. Lech’s outstanding results
2024 on Chill. Historic changes and historic results
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T-Mobile
T-Mobile is launching a new brand platform, #BreakingBarriers, and beginning a collaboration with Dawid Podsiadło
In 2025, VML Poland took over the full scope of marketing collaboration with T-Mobile and is responsible for developing the campaign concept and implementation
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IKEA
IKEA: For the Holidays and Every Day
Celebrating the special atmosphere of the holidays and the joy of spending time with family and friends
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Project Shoebox Committee
Project Shoebox – a charity that supports women
The theme for Women's History Month and International Women's Day 2024 was "Inspire Inclusion". And one of the actions taken by VML was the Project Shoebox.
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Other Work
The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Generali
Paws The Noise
Turning the sound of the Las Fallas festival into real protection for pets
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Doctors Without Borders
Sensitive Content Exposed
Revealing the realities we can scroll past, but others have to live through.
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