At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Dove
Dove Real Beauty Generation
Dove South Africa, in partnership with VML, has developed a tool to address the issue of unrealistic beauty standards amplified by generative AI.
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The South African Guide-Dogs Association for the Blind (GDA)
AI pupfluencer trains harder than a gym bro
The South African Guide-Dogs Association for the Blind (GDA) relies heavily on donations – which often come from older supporters and corporate funders.
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Vaseline
Vaseline Heritage Day
In South Africa, Heritage Day is a day when South Africans are encouraged to celebrate their cultural traditions and heritage
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Other Work
The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Generali
Paws The Noise
Turning the sound of the Las Fallas festival into real protection for pets
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Doctors Without Borders
Sensitive Content Exposed
Revealing the realities we can scroll past, but others have to live through.
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