At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

TA-TA

GIFcommerce

Tata transformed Uruguayan seniors' trusted WhatsApp GIFs into an e-commerce channel by embedding discount codes and boosting online sales
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TATA GIFCOMMERCE 2026 Portada
TA-TA
Has Awards

The Rewards Bag

A smart reusable bag that rewards shoppers with personalized discounts, boosting sales and sustainability.
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The Rewards Bag
Santander

Obvious Password

Your password could be much more obvious than you think
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4
Danubio

Change the Chants

Fans of Danubio FC unite to change how they support their team
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Danubio board orgullosos solo v3 10
Captura de Pantalla 2022 11 08 a las 7 55 47 p m
Danubio

Proud of Our Colors

A soccer fan's video supports the LGBTQ+ community
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