At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Ford

Ford Mobile Services

Transforming the vehicle service industry by bringing the service bay to the driveway.
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23 FRD TRN 64656 MS
Dove

Dove Real Beauty Generation

Dove South Africa, in partnership with VML, has developed a tool to address the issue of unrealistic beauty standards amplified by generative AI.
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Dove RBG
Avon

VML & Avon Skin Ad Boldly Redefines Media

Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
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Meno Skin PR 6
Lab Grown Leather Ltd
Has Awards

T-Rex Leather

The world’s first product made from lab-grown T-Rex Leather™
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T Rex Leather Hero
Prompts
Coral

Prompting in Colors

VML brings Coral's more than 2,000 colors to life through prompts you can use with AI
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