Adobe Summit 2024

As part of WPP, VML is excited to be a Platinum Sponsor of this year’s Adobe Summit. VML, now the world’s largest creative agency, was recently created by WPP from the merger of global networks, VMLY&R and Wunderman Thompson. The Group was named Leader among Adobe Implementation Service Providers by Forrester in the most recent wave and recognised by Adobe as Solution Partner of the Year for four consecutive years.

VML has unrivalled strength in providing Adobe Experience Cloud expertise, working with clients such as The Coca-Cola Company, Ford, EY and Colgate Palmolive. We house over 7,000 technology experts, across 71 technology centers, in 37 countries around the globe.

We are thrilled to be heading to Las Vegas as a major Summit Sponsor and are looking forward to seeing you there. Here’s where you’ll find us:

Booth 363 in the Partner Pavilion

We’ll be joining colleagues from Ogilvy and WPP on our booth which you’ll find right by Adobe's booth in the Partner Pavilion. Come and see us for a chat or join one of our booth sessions, where we’ll be talking about Content Supply Chain, Personalization at Scale and how we’re baking AI into Adobe ecosystems, as well as revealing exciting news about WPP Open. Stay tuned to hear more and pre-register for these sessions.

Always Coca-Cola, Tuesday 26th, 4pm-5pm PDT (S718)

Join The Coca-Cola Company’s Global Head of Marketing Technology, Shekhar Gowda to hear how the global CPG giant is on a mission to get to know its customers. He'll be joined on stage with VML’s Global Chief Experience Officer, Jeff Geheb and Chief Operating Officer MAP, Chandra Mostov, and Bruce Richards, Head of Industry Strategy & marketing (CPG) at Adobe.

The Coca-Cola Company is undergoing an epic marketing transformation. Once an organisation one-removed from its customers, it is now on a mission to “bring together 2 billion people with its brands digitally, refreshing their worlds and making a difference in their lives”.

To do this, the company partnered with Adobe and WPP Open X and began a journey to deliver consistency and connections across a global digital ecosystem with over 1,000 websites and mobile apps. Two years into this new partnership, this session will look at how this period of accelerated innovation has impacted the business and inspired its customers and will reveal some of the future ambition of one of the world’s most iconic brands. 

Head to the Summit website to add the session to your schedule.

Industry Leaders Welcome Reception, hosted by Adobe and WPP, Tuesday 26th, 6.30-9.30pm PDT

The Adobe and WPP teams invite you to an exclusive Adobe Summit experience at TAO Las Vegas. Join us for an opportunity to network with your peers as you experience a culinary journey, enjoying the delectable dishes and cocktails that TAO has to offer. Conveniently located inside The Venetian, entering this venue will immerse you in a captivating pan-Asian atmosphere. It also boasts a 40-foot outside terrace overlooking the Las Vegas Strip. The excitement doesn't stop there. Make sure you check out the specially designed activations, waiting to engage and entertain you.

Please speak to your VML contact to reserve a place at this VIP experience.

WPP hospitality suite

Located at the Palazzo, our hospitality suite is where we’ll be hosting clients and delegates for morning coffee and snacks, offering you a home from home and the chance to shoot the breeze, recharge and get to know us. In the afternoons, we’ll be hosting several curated round tables and workshops. Stay tuned for more to come on these.