We develop long-term, balanced multichannel eCommerce strategies that put the customer centre stage, and bring digital technology to every touchpoint. Whilst our approach is steered by your vision and your organisation’s channel maturity, it starts with the customer which is why we frequently undertake independent surveys to determine how customers want to shop today and in the future. What is clear that there is a sustained migration to digital shopping channels – and it’s a development that our surveys confirm will stick.
With eCommerce revenue never more vital in our pandemic-shaped age, it’s critical to have presence and power online, across a balanced mix of channels including retailer sites, marketplaces, your own brand site and social channels.
For some clients we start from scratch, for others with more mature channels (and brands) we balance and optimise, to improve performance. Based on a proven approach supporting clients this way, we’ve developed a unique package to audit and enhance an organisation’s eCommerce capability, namely the Strategic Brand Assessment Framework.
The goal is to define a journey that delivers an outstanding customer experience, and is balanced and optimised for commercial gain. By combining experiential with commercial, clients get the best of both worlds. And supported by best-in-class technology, they can be future-ready.