Channel Services

VML Channel Services offer a fully integrated commerce approach that optimise for commercial and brand growth, supporting clients powerfully across the entire digital landscape. It spans Performance Marketing, Social Commerce, Retail Media, and CRM & Loyalty.

Channel Services are designed to deliver high performance eCommerce in any channel. Each service is supported by our consultants who can define the right strategy for your brand and align this to a seamless executional suite of best-in-class products and services, all underpinned by market insight and joined up with a single view of the consumer.

Our offering comprises 3 core services: Commerce Strategy – Commerce Execution – Commerce Intelligence...

At a Glance

Commerce Strategy

Defining your strategy to maximise commercial return

At a Glance

Commerce Execution

Supporting your brand(s) with execution across all online channels

At a Glance

Commerce Intelligence

Connected data that drives insight to maximise your return on e-retail spend

Which organisations stand to benefit most?

Channel services are ideal for CPG / FMCG companies or any business that rely on a number of brands or a core brand to drive revenue. Recent beneficiaries include soft drinks (multi-brand), household cleaning supplies (multi-brand), premium spirits company (multi-brand) and home security brand (single brand).

Where to start?

For many organisations, the process starts with a channel audit of their current routes to market and an assessment of the opportunities and challenges for your brand(s). Connect with the team below for more information.