Sustainable ShelfMaster

A systematic way to organize your existing data and own your impact.

Final Sustainable

Customers demand it. Regulators will soon require it. But very few retailers are ready to transparently communicate about their efforts to reduce their carbon footprint and provide sustainable products. In fact, they don’t even know where to start.

Introducing Sustainable ShelfMaster

Wrapping text Sustainable Shelfmaster

Achieving those coveted green labels and certifications doesn’t happen overnight. And it doesn’t happen if you aren’t fully aware of every step in your supply chain. But getting started is now easier than ever before. Because we’ll give you the roadmap to success.

Sustainable ShelfMaster is a mix of services and software that help you search for, collect, organize, and track all of the relevant sustainability and supply chain data you need to qualify for green labels, thrill your customers, and meet upcoming regulations for transparent reporting.

And the best part is, you can get started with two simple data points you already have.

Take control

Make no mistake – the road to transparency and excellent carbon scores is long and complex. And you’ll have to put in the work to make it happen. But we’ll be right at your side, guiding the process and ensuring every step you take is logical, effective, and aligned with your sustainability strategy and the regulatory requirements for your sector.

60%

of consumers surveyed actively choose companies that are environmentally responsible

71%

of consumers wished brands and retailers would offer better environmental practices

67%

of respondents demand more transparency on climate impact and favour carbon labels

With Sustainable ShelfMaster, you will:

With targeted software and APIs, we’ll help you collect the essential data to calculate your carbon score, get a clear overview of your current level of sustainability, and run scenarios to see the impact of the changes you plan to make before you make them.

Within the next few years, you’ll be required to disclose a comprehensive set of environmental, social and governance (ESG) data. We’ll help you start collecting and organizing it today.

As early as 2027, your ability to sell products in the EU may be restricted unless you have a DPP. We’ll help you gather the right data and maximize opportunities to make the most of this regulation.

A whopping 63% of consumers believe you’re not doing enough to offset your impact on the environment. Last year, that figure was 59%. We’ll show you how to take steps to prove them wrong.

Yes, you read that right. Studies show that ethical supply chain practices can boost revenue by up to 20% and reduce costs by up to 16%.

With honest, clear, and data-driven reporting and communication, you’ll ensure customers will trust and prefer your brand over others. And no one will accuse you of greenwashing.

Consumers care about sustainability and the environment when they shop, yet few companies know how to meet their needs with tangible action.

Carine Thomas

Carine Thomas, Sustainable ShelfMaster Lead at VML

Carine Thomas graduated from the London College of Fashion, University of the Arts London in BA Fashion Design and PGDip Fashion Artefact, and has an MSc in Entrepreneurship Management and Innovation at the University of Bath in progress. Today, Carine works at VML NL as Senior Business Consultant and leads the Sustainable ShelfMaster team, advising brands on strategic, tactical and operational level.

Curious to learn more about Sustainable ShelfMaster?

Contact Carine
Final Yoni T image

Yoni Tehubijuluw, Business Analyst at VML

Yoni Tehubijuluw, a double alumnus of VU Amsterdam, holds both Bachelor's and Master's degrees in Information Sciences. Transitioning from an ERP consultancy background, Yoni currently serves as a PXM Business Analyst at VML NL, aiding brands in implementing PXM solutions and optimizing their data resources. In collaboration with Carine, Yoni is focused on advancing the Sustainable ShelfMaster, aiming to help brands reduce their carbon footprints through data-driven strategies.

Contact Yoni

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