Social Commerce

Social media has become a crucial part of a brand’s marketing strategy, with businesses relying on it for a myriad of reasons:

And today, consumers are turning to social media to provide discovery and inspiration when it comes to product purchase.

Introducing Social Commerce

Social commerce is the buying and selling of products on social platforms. It bridges the gap between the social experience of physical shopping and the typically unsociable online experience. Currently growing at 31.6% per year, it’s set to reach a staggering $6.2 trillion in global revenue by 2030.

Social platforms influence every stage of the customer journey, from attraction to retention. That means brands need to ensure they’re optimizing their social presence across each stage of attract, engage, convert and retain.

Social commerce isn’t simply a paid ad or a buy button - it’s a full funnel experience influencing every stage of the shopper journey. That makes the ‘shopportunity’ huge! And that’s why a social media strategy overlaid with a commercial lens is crucial to building your brand’s reputation and value.

At VML we focus across three key areas for our clients:

1. DISCOVERY: Through Auditing, where we ascertain the current state of your social media presence, with focus on the market and customer demographic.

2. DEFINITION: Through Strategy, where we build out the key areas needed to develop and end-to-end commerce strategy, incorporating platform content, measurement and community management.

3. DELIVERY: Through Execution, where we ensure the successful implementation of a social commerce strategy through BAU social support, commerce feature optimization, reporting and measuring on impact.

This forms part of our overall offering to created optimized end-to-end shopping experiences for clients…

Making a difference for major brands

VML is working with major brands to leverage their social media channels and assets to redefine their social presence, including TK Maxx, LEGO, Essity, Greene King, Glanbia, and various other well-known CPG brands. For further detail, including case studies, and to explore how we can propel your brand(s) to the forefront of what social commerce can offer, get in touch.