Jason Gaikowski
Chief Transformation Officer
Unlocking the Power of Digital Transformation
...and how to avoid the cost of failure (with an average $10.9M program cost)
For many businesses, successful digital transformation remains elusive – a cause not helped by today’s ever-increasing number of channels and a more demanding, less loyal customer base.
Our new report 'Unlocking the Power of Digital Transformation' surveys VML experts along with over 4,000 business leaders across the US, UK, Brazil, China, Germany, India, Mexico and the Netherlands on the leading factors for failure and how to avoid them.
Download "Unlocking the Power of Digital Transformation"
The success rates of digital transformation programs have been notoriously low in recent years, so VML wanted to get an up-to-date view and cut through the noise, to understand the pitfalls, and chart a course to maximize their effectiveness. To support this, we ran an independent survey across 8 markets, and sought the opinions and experiences of VML experts and client partners globally.
"Unlocking the Power of Digital Transformation" is a data-backed, multi-market, current guide to digital transformation programs, presenting insights on the challenges and key focus areas to augment their effectiveness and ensure they meet their objectives.
With key actions underpinning all transformation areas under our lens, we address:
- The leading factors for failure and how to avert them
- The key reasons why third parties are needed at each transformation stage - and the skills being sought
- AI - the #1 technology in demand today that's motivating 77% of transformers to redefine their strategies
- Why cloud tech has changed the game for many transforming businesses
- Why people are just as crucial to transformation success as technology
- The need to expect change and integrate agility across operations
- The clear advantage in unlocking siloed assets and operations
Too many digital transformations fail - but AI and other technology advances are inspiring more successes:
Organizations are reliant on third parties to drive their transformations, but should get their house in order first:
Download our key insights infographic from the report
