What changes when the body enters the logic of measurement, performance, and visibility
Trama Vol III: On Having Time
How Digital Culture Transformed Our Relationship with Time
An essay that reflects on how the present has become uninhabited. The promises of efficiency offer total availability, but in return we surrender the natural rhythm of events: every experience becomes intermittent; what is urgent is always happening somewhere else. Scroll-time moves forward, colonizing both the present and our anticipation of the future, while urging us to erase, along the way, the traces of what has already been lived.
Download Trama Vol III: On Having Time
"El presente se llena de señales intermitentes, pero pierde continuidad interna. Estímulos, demandas y acontecimientos compiten simultáneamente por nuestro ahora y producen una ilusión de presencia total"
"Desconectarse necesita método: digital detox, slow living, mindfulness, todo nace dentro del paradigma.
No alcanza con apagar una pantalla si el mundo que esa pantalla organiza sigue operando"
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Editorial team
Maria Martin Sidras
Brand Strategy Director VML Argentina
Federico Roales
Brand Strategist-VML Argentina
