APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
Read Article Insights
Insight
Insight
The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions
Joint CEO, group company, Mirum India, Sanjay Mehta shares that a strong and strategic approach to using digital marketing can transform healthcare brands
Read More 
Insight
Focus on the woman, focusing on herself
National Planning Director, Shaziya Khan, opines that for women consumers, 'self-reward' is fuelling purchase decisions
Read More 
Insight
Tote of personal finances - does it sit comfortably on a woman’s shoulders?
National Planning Director, Shaziya Khan, opines that brands have a real and relevant role to play in a woman's personal financial journey
Read More 
Insight
Race To Ecommerce – Why Everyone Wants To Sell Online?
With the earlier apprehension around online shopping in India no longer existing, the Indian eCommerce market is undergoing a revolutionary change
Read More 
Insight
Tote of beauty
National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good
Read More 
Insight
Culture Muscle Finance Study
Tracking consumer attitude and behaviour changes towards all matters of money
Read Article 
Insight
The ‘Big Bang of Do’
A simple guide to reimagining businesses and brands in new times
Read Report 
Insight
21 Times Health
An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
Read Article 
Insight
Tote of little luxuries
Shaziya Khan, National Planning Director, Wunderman Thompson, India, shares her views on the ‘justified’ little luxuries we can afford at this time
Read More Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
Read Article 
Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Read Article 
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
Read Article 
Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
Read Article