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The erstwhile ‘patient’ is now the consumer with easy access to information and the ability to make well-informed decisions

Joint CEO, group company, Mirum India, Sanjay Mehta shares that a strong and strategic approach to using digital marketing can transform healthcare brands
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Focus on the woman, focusing on herself

National Planning Director, Shaziya Khan, opines that for women consumers, 'self-reward' is fuelling purchase decisions
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Tote of personal finances - does it sit comfortably on a woman’s shoulders?

National Planning Director, Shaziya Khan, opines that brands have a real and relevant role to play in a woman's personal financial journey
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Race To Ecommerce – Why Everyone Wants To Sell Online?

With the earlier apprehension around online shopping in India no longer existing, the Indian eCommerce market is undergoing a revolutionary change
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Tote of beauty

National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good
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Culture Muscle Finance Study

Tracking consumer attitude and behaviour changes towards all matters of money
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The ‘Big Bang of Do’

A simple guide to reimagining businesses and brands in new times
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21 Times Health

An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
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Tote of little luxuries

Shaziya Khan, National Planning Director, Wunderman Thompson, India, shares her views on the ‘justified’ little luxuries we can afford at this time
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Creator Content That Over-Delivers

Fast, efficient, authentic – a new whitepaper from VML's influencer marketing agency Obviously shows how brands can have it all with their creator content
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The Future Shopper 2024 has landed

Our biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success
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Controlling Content Chaos

A comprehensive guide to enhancing customer value through effective content strategy and management
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Augmented World Expo 2024

AWE 2024 lived up to its reputation as the premier trade conference for all things AR, VR, AI and spatial computing
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