Insights

Insight

Webcast: Adapting to changing markets

A global consulting firm's perspective

What Matters Most to Today’s Advertising Professionals of Colour

Myron King on the failure by companies to achieve equity in pay and promotion opportunities undermines corporate DEI&B and ESG credibility.

Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

For brands and agencies, deeper understanding and embracing Juneteenth and events like it leads to having a direct link to BIPOC employes' sense of belonging

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The Power of LGBTQIA Leadership: Why Representation Matters

Ezinne Okoro discusses how LGBTQIA+ leaders inspire progress to break down corporate barriers and increase representation.

Microsoft, Gaming, and Cultural Refinement

Good for brands, bad for gamers?

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B2B: Connectivity Drives Results

VML's playbook for B2B marketing and customer experience leaders

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CEOs' perspectives from World Retail Congress

A view from the top

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7 takeaways from Shoptalk Europe 2023

Going for growth in transformative times

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Amazon Prime Day 2023

A snapshot of the biggest sales event ever from the world's second biggest retailer

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Beyond Convenience

What consumers really value about the modern grocery run

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The Brave New World of Creative Commerce

From subconscious ordering to Gen Z banking on Twitch

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4 ways brands can use AI to satisfy Gen Z’s media needs

Melissa Nuhich, Catalyst, speaks on how AI gives brands the chance to enhance their offerings and remain relevant

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A fashion disaster: how ASOS lost its throne to Shein (and Gen Z)

ASOS has failed to recreate its dominance of the 2010s and Shein has won favour among Gen Z

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Connected moments that matter to achieve growth

Shoppers are voting with their wallets, and buying from brands that demonstrate meaningful engagement across the entire customer journey

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Why a single customer view is central to subscription success

Streaming services are on a bumpy road as they navigate the cost-of-living crisis

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Navigating brands through a fractured media environment

Strategist, Feranmi Akintola, explores the enduring survival of Twitter under Elon Musk's ownership and its transformation into a platform for right-wing voices

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