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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
Quiet luxury
Stealth wealth makes a return, encouraging brands to shed logos and bold colors.
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Insight
Weekly roundup
AI interns, inclusive Barbie dolls, and direct-to-avatar virtual goods.
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Insight
Milan Design Week
Multi-sensory immersions and new tech perspectives stirred new conversation between exhibits this year.
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Insight
Operatic escapism
A communal desire for emotional release is inspiring the latest crop of cultural gathering spaces.
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Insight
Co-owned eateries
The co-creation economy and push for flexible work environments is rewiring restaurant businesses.
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Insight
Marcel van Brakel, Founder and Lead Designer at Polymorf
“[AI] has a huge implication on almost everything.”
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Insight
Weekly roundup
An Earth Day eco-roundup.
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Insight
AI experts
“I cannot imagine a field where it’s not applied.”
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Insight
Joyconomy couture
High-fashion retailers continue to enrich the lives of shoppers by deploying joy.
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Insight
Absurdist ads
Brands are leveraging ludicrous imagery and wacky puns in new, hyperbolic promotions.
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Insight
Brands, don't fail... eRetail!
How brands can - and should - win in omni-channel retail through eRetail
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Insight
Heritage gastronomy
Countries are actively preserving traditional cuisine as the food scene diversifies.
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Insight
Weekly roundup
Joy snacking, TikTok's business empire strikes again, and a new way to date.
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Insight
AI fashion
Rising tech is rewiring the fashion industry from the inside out.
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Insight
Resurrected palates
Wooly mammoths and dodos are making their way back to planet Earth and onto our plates.
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Insight
Using Emotion in B2B
Inspired B2B: How passion can be more persuasive
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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