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Insight

How to invest to win on the Digital Shelf

Welcome to the world of creating great product experiences
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Insight

How to innovate to win on the Digital Shelf

A human-centred approach to help companies to innovate, identify unmet needs and service customers better.
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A dark office hallway. To the left, a glass office room is shared by five people sitting around a wooden circular table.
Insight

Non-linear workdays

Can a broken-up work day increase worker creativity and productivity?
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The New Luddites

The inevitable backlash against the all-encompassing role of technology in our lives has begun.
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Solar tech

High-design spaces and heritage sites are harnessing the power of the sun.
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The ‘new’ kid on the block – Retail Media - The challenges and how to mitigate them

Kiessé Lamour highlights the key reasons behind the channel’s attraction
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Arctic cuisine

Tundra to table cooking takes diners to the ends of the earth to satisfy their adventurous palates.
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Weekly roundup

Meta-juries, a shoppable science museum, and AI grocery lists.
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Insight

The age of re-enchantment

In troubled times, people are yearning to feel a sense of enchantment.
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Insight

Emotional fixtures

Consumers are designing their personal spaces to evoke positive emotions of safety, calmness, and acceptance.
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Insight

Age positivity

Consumers are approaching aging with grace and acceptance, regardless of what procedures, products and lifestyles they choose to adopt.
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A man with dark skin wearing a white shirt stands facing a group of people jumping and dancing in a dark, red tinted room.
Insight

Next gen pop-ups

The latest activations offer more than an Instagram-able backsplash.
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Why optimisation will save you money and deliver future value

Whilst often misunderstood, we present the powerful case for Optimisation
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Insight

Can your business really afford not to have a design system?

Faster product rollouts, baked-in accessibility standards, a protected brand identity: our experts share their top tips
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Smart phone screens featuring different Instagram channels: Music festival, Tours & updates, main screen.
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Weekly roundup

Social media verifications, climate change's economic effects, gaming and cannabis careers.
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Mental health apps

Emotional wellness apps are readjusting to cater to specific needs and address mental distress head-on with intention and actionable solutions.
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Other Insights

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Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Kit Kat OOH
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Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
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Insight

Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
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