Commerce Unleashed: Europe, are you ready?
Our latest report with Amazon Ads explores the current state and future power of ecommerce & digital marketplaces in Europe, and how AI will change everything.
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How Do We Re-Brand the African Continent?
As we celebrate Africa Day, it’s time to start looking at how we reshape the global narrative around our continent – and there’s plenty to work with.
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Cannes Lions 2025: Democratizing creAItivity
Will AI excel or hinder human creativity?
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Cannes Lions 2025: The Age of Experiences
Brands aim to exceed expectations, propelling the experience age to new frontiers
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Google's AI-Powered Search Experience: How Brands & Marketers Can Adapt
Google's AI-generated results approach is transforming search. Brands must adapt and evolve to stay ahead.
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SXSW London 2025: Key trends
A diverse program of talks spanned culture, tech, health, media, sports, science, the planet and more at the debut SXSW London.
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SXSW London: The participation economy
In an era dogged by disconnection and polarization, the notion of community offers a powerful antidote.
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ASCO 2025
Groundbreaking science, China's innovation, and the urgent need for collaborative, patient-centric cancer care.
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Shoptalk Europe 2025: Key Trends
The word(s) of the year are undeniably 'Agentic AI'
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AI ateliers
Fashion brands pave the way for AI and human creativity to harmoniously co-exist.
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The super concierge
From travel to everyday life—a concierge service is the must-have addition for brands.
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Key Takeaways from #DigitalShelfSummit2025
Consumer expectations continue to evolve - and brands must evolve with them
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Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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