VML discusses the future of Mexican banking with industry leaders.

At an exclusive breakfast that brought together key figures from Mexico's financial ecosystem, VML laid the groundwork to discuss the future of the sector looking ahead to 2026. The goal: to decipher the keys to growth in a market undergoing a full transformation, where technology and consumer expectations are evolving at an unprecedented pace.

Julio Pedrazuela, Director of VML The Cocktail Insights LATAM

The session, hosted by Eduardo Pérez, Growth Manager at VML, and Alex de Luis, Chief Enterprise Solutions, served to showcase how the agency's capabilities, powered by the WPP Open platform, adapt to solve the complex needs of the financial industry.

The starting point for the discussion was the study "Challenges in the Financial Ecosystem," presented by Julio Pedrazuela, Director of VML The Cocktail Insights LATAM. The data revealed a multi-channel and demanding consumer who, while adopting new technologies, continues to value the stability of traditional banking.

From left to right Ernest Riba Chief Strategy Officer of VML LATAM, Teresa Meza Quintanilla, Regional Head of Client Management Global Payment Solutions of HSBC

Later, a conversation between Ernest Riba, Chief Strategy Officer of VML LATAM, and Teresa Meza Quintanilla, Regional Head of Client Management Global Payment Solutions at HSBC, delved into how technological transformation must go hand-in-hand with a cultural and talent shift within organizations.

The closing session, led by VML and Adobe, focused on concrete solutions. Jessica Ollivier, Financial Services Director at Adobe, demonstrated with case studies how personalization and the intelligent use of data are the engine for conversion and efficiency. As proof of this, Eduardo Pérez shared the success story of Qik, the first neobank in the Dominican Republic, a project co-created with VML that exemplifies the 100% digital banking model of the future.

The event solidified VML's role as an indispensable strategic partner for the banking industry, prepared to accompany institutions in building a more inclusive, reliable, and customer-centric future.