"Absolutely Heinz" by VML Spain for Kraft Heinz won Gold in Partnerships & Sponsorships
VML Earns Global Grand Prix and Multiple Accolades at WARC Awards for Effectiveness
Agency secures nine recognitions, including one Global Grand Prix, one gold, one silver, and three bronze across diverse categories
- Published Date
- Jun 13, 2024
VML has secured nine prestigious recognitions at this year's WARC Awards for Effectiveness, including a Global Grand Prix for "Absolutely Heinz."
The awards, designed to celebrate impact through marketing excellence worldwide, saw VML winning across seven distinct categories.
This year's WARC Awards highlighted the best in marketing effectiveness, showcasing entries that delivered substantial business outcomes across five global regions.
VML's achievements include one Global Grand Prix, one gold, one silver, and three bronze awards, alongside two additional shortlists. This diverse array of accolades underscores the agency’s ability to deliver effective solutions across a spectrum of industries and challenges.
With each campaign, VML continues to set benchmarks for innovation and effectiveness, reinforcing its position as a leader in the advertising world.
VML receives one of six Global Grand Prix at the WARC Awards for Effectiveness
Absolutely Heinz becomes one of the big winners of the 2024 edition of the renowned global effectiveness awards. The campaign, crafted by VML Spain for Heinz in the UK market, clinched one of the six Grand Prix awarded at the competition, specifically in the Partnerships & Collaborations category.
This Grand Prix win for a campaign created in Spain is a historic milestone for the industry.
At Kraft Heinz, we understand creativity drives results. In such competitive markets, standing out and providing differentiation that matters is a challenge for all brands. We try to make it our competitive advantage. I'm incredibly proud of this campaign, which has helped us establish Heinz in a completely new category while connecting the brand with new audiences and highlighting the quality behind our products.
