This Mother’s Day, Ford honors the extraordinary stories of mothers and first responders who come together during life’s most unexpected moments—when babies are born in the back of a Ford ambulance.
Born in a Ford
Celebrating the extraordinary stories of mothers and first responders during unexpected births
Client
- Ford
Office
- Detroit
Like other stories we’ve told this year—Bronco Search & Rescue and American Value for American Values—this campaign highlights an authentic narrative of how Ford empowers human capability. It’s about the trust and reliability Ford represents in life’s most pivotal moments—a powerful testament to the capability of our vehicles and the incredible work of first responders. Telling real stories connect on a deeply human level. I am proud of how this campaign represents what Ford has been doing in American communities for over a century.
Michael Cope
Senior Director of Consumer Marketing, Ford Motor Company
How can Ford, a trusted leader in first responder vehicles, go beyond traditional product messaging to connect with audiences on a deeply emotional level?
The powerful, unscripted stories of mothers and first responders who have experienced the life-changing moments of childbirth in the back of a Ford ambulance.
Ford created a heartfelt campaign that highlights the real stories of mothers and first responders, emphasizing the human experiences and emotions during life’s most extraordinary moments. At the center of the campaign is a docu-style film featuring Chicago mother Christie Edwards, who gave birth to her daughter in an ambulance, and EMT Rich Fink, who safely delivered new life into the world. By showcasing these unscripted, life-changing events, Ford underscores its trusted role in emergencies while celebrating the humanity and dedication of first responders.
'Born in a Ford' is a truly human story that no other brand can tell. It captures how Ford’s unique capabilities play a role in some of the most meaningful moments in any family’s journey. It is a celebration of the brave mothers who bring new life into the world every day, and the first responders who are there to support them. We are proud to tell their story.
Jason Xenopoulos
Global Chief Creative Officer, WPP | Ford
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