At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Cepia
The Partner-Exam
A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
Read Case Study
Avon
VML & Avon Skin Ad Boldly Redefines Media
Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
Read Case Study
Perfetti Van Melle
Chupa Chups: Surreal Pops. Art You Can Taste
VML Brazil transforms Chupa Chups into edible art, blending surrealism with Gen Z's digital aesthetic and visual trends
Read Case Study
Coral
Prompting in Colors
VML brings Coral's more than 2,000 colors to life through prompts you can use with AI
Read Case Study
KitKat
KitKat F1: The Power of the Grand Break
Amidst F1's relentless speed, KitKat shows how a strategic pause can unite drivers and fans
Read Case Study
Dell Technologies
Finding the Heart in Tech
The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
Read Case Study
Laboratory Genera
Self Gallery
Your DNA, Your Art: Genera's Self Gallery unlocks personalized ancestral art experiences
Read Case Study
The Coca-Cola Company
Classic
Celebrating Coca-Cola’s enduring presence in some of the world’s most beloved books
Read Case Study
UNICEF
Where is Ratinho's Water?
VML Brazil's new campaign with Ratinho from Castelo Rá-Tim-Bum aims to raise donations for UNICEF water, sanitation, and hygiene projects for children
Read Case Study
Fanta
Fanta Mystery: The Most Fun and Spooky Halloween is Here!
An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
Read Case Study
Perfetti Van Melle
Fruittella Creates Children's Book That Reveals Its Pages in Sunlight
VML Brazil inspires families to engage outdoor activities and togetherness
Read Case Study
Vivo
Athletes inspire Olympic values in Vivo campaign
With the motto "Gold is inspiring new times" Vivo strengthens connections through athletes and their achievements
Read Case Study
Vivo
Honoring the most inspiring athletes on Mother's Day
Sponsor of the Brazilian Olympic Committee, Vivo honors mothers at different stages of caring for their children
Read Case Study
Vivo
Black Presence
Vivo's "Presença Preta" inspires audiences through the inclusivity of music and sport
Read Case Study