At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Cepia

The Partner-Exam

A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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The Partner Exam Hero
Avon

VML & Avon Skin Ad Boldly Redefines Media

Groundbreaking ad on lab-grown skin champions women's health during perimenopause and menopause
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Meno Skin PR 6
Perfetti Van Melle

Chupa Chups: Surreal Pops. Art You Can Taste

VML Brazil transforms Chupa Chups into edible art, blending surrealism with Gen Z's digital aesthetic and visual trends
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Surreal Pops
Coral

Prompting in Colors

VML brings Coral's more than 2,000 colors to life through prompts you can use with AI
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Prompts Coral Image 1
Gabriel Bortoleto
KitKat

KitKat F1: The Power of the Grand Break

Amidst F1's relentless speed, KitKat shows how a strategic pause can unite drivers and fans
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Finding the Heart in Tech
Dell Technologies

Finding the Heart in Tech

The Dell Technologies Transformation Story: How VML helped Dell harness innovation to show the human side of technology
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Self Gallery1
Laboratory Genera

Self Gallery

Your DNA, Your Art: Genera's Self Gallery unlocks personalized ancestral art experiences
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Coke Classic
The Coca-Cola Company
Has Awards

Classic

Celebrating Coca-Cola’s enduring presence in some of the world’s most beloved books
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The Shakespeare's BIC
BIC Brazil
Has Awards

The Shakespeare's BIC

Rewriting a timeless classic with an iconic pen
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Where is Ratinho's Water?
UNICEF

Where is Ratinho's Water?

VML Brazil's new campaign with Ratinho from Castelo Rá-Tim-Bum aims to raise donations for UNICEF water, sanitation, and hygiene projects for children
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Fanta

Fanta Mystery: The Most Fun and Spooky Halloween is Here!

An unmissable campaign with new flavors, exclusive experiences, and the enigmatic world of Beetlejuice.
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Outside Book 1
Perfetti Van Melle
Has Awards

Fruittella Creates Children's Book That Reveals Its Pages in Sunlight

VML Brazil inspires families to engage outdoor activities and togetherness
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Whats App Image 2024 07 18 at 16 36 59 3
Vivo

Athletes inspire Olympic values in Vivo campaign

With the motto "Gold is inspiring new times" Vivo strengthens connections through athletes and their achievements
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Telefonica Mothers Day Work Hero image
Vivo

Honoring the most inspiring athletes on Mother's Day

Sponsor of the Brazilian Olympic Committee, Vivo honors mothers at different stages of caring for their children
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Lolla Presença Preta2024 1
Vivo

Black Presence

Vivo's "Presença Preta" inspires audiences through the inclusivity of music and sport
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