At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Triumph

'Just Like You' Campaign

Triumph empowers modern women across Asia Pacific to embrace their authentic selves, challenging societal pressures of external validation.
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Haleon Global

Shedding light on Hong Kong’s invisible nutrition gap

Centrum challenges the assumption that eating well always equals complete nutrition. A campaign to bridge people's unseen nutrition gaps for everyday wellbeing.
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Melco

The Legend Returns: House of Dancing Water Reimagined

Entrusted to revive House of Dancing Water, VML crafted a campaign transforming its return into a celebrated cultural phenomenon, embodying artistic perfection.
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HKJC
Has Awards

HKJC 140th Anniversary Campaign

Celebrating 140 years of “Making Good Possible” for the Hong Kong Jockey Club
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HSBC Summer Auction Overview
HSBC
Has Awards

HSBC Red Hot Auction

Staging a market-first auction that brands HSBC’s RewardCash as the new currency
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Bike on Pink and Purple Screen
Brompton
Has Awards

Unfold Happiness

Redefine Unfold Happiness
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Mondelēz International

OREO Wow! Panda is coming!

OREO teamed up with China's national icon - Giant panda!
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Ford

One Ford Digital Integration

Demostrating "One Brand One Experience" strategy at its best
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Volkswagen

Lamando L Went Viral After Launched

We worked with the SAIC Volkswagen to launched their Lamando L with Gen Z’s unique outlook in mind.
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Estee Lauder
Estee Lauder

ESTEE LAUDER Duty Free Social Circle

A new social commerce bussiness model for travel retail.
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IKEA
IKEA

IKEA Rainbow Round Table

Helping families experiencing stress and frustration during China’s unending spells of lockdown.
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Cleopatras Jeans
TG3D

Cleopatra’s Jeans

Writing history in fashion by tapping into ancient history
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HSBC

HSBC 1.23 Go Goal Day

The 1.23 Go Goal Day campaign empowers Hongkongers to follow their dreams
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HERO Sakura E Kitchen
Taiwan Sakura Corporation
Has Awards

Dad's Throne

Encourage people to experience daily life and cherish relationships between family members
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EC YT截圖
E-Life Home Appliance Mall
Has Awards

A Loser

Being thankful to family inspires updating old appliances
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