At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Triumph
'Just Like You' Campaign
Triumph empowers modern women across Asia Pacific to embrace their authentic selves, challenging societal pressures of external validation.
Read Case Study
Haleon Global
Shedding light on Hong Kong’s invisible nutrition gap
Centrum challenges the assumption that eating well always equals complete nutrition. A campaign to bridge people's unseen nutrition gaps for everyday wellbeing.
Read Case Study
Melco
The Legend Returns: House of Dancing Water Reimagined
Entrusted to revive House of Dancing Water, VML crafted a campaign transforming its return into a celebrated cultural phenomenon, embodying artistic perfection.
Read Case Study
HKJC
HKJC 140th Anniversary Campaign
Celebrating 140 years of “Making Good Possible” for the Hong Kong Jockey Club
Read Case Study
HSBC
HSBC Red Hot Auction
Staging a market-first auction that brands HSBC’s RewardCash as the new currency
Read Case Study
Mondelēz International
OREO Wow! Panda is coming!
OREO teamed up with China's national icon - Giant panda!
Read Case Study
Ford
One Ford Digital Integration
Demostrating "One Brand One Experience" strategy at its best
Read Case Study
Volkswagen
Lamando L Went Viral After Launched
We worked with the SAIC Volkswagen to launched their Lamando L with Gen Z’s unique outlook in mind.
Read Case Study
Estee Lauder
ESTEE LAUDER Duty Free Social Circle
A new social commerce bussiness model for travel retail.
Read Case Study
IKEA
IKEA Rainbow Round Table
Helping families experiencing stress and frustration during China’s unending spells of lockdown.
Read Case Study
HSBC
HSBC 1.23 Go Goal Day
The 1.23 Go Goal Day campaign empowers Hongkongers to follow their dreams
Read Case Study
Taiwan Sakura Corporation
Dad's Throne
Encourage people to experience daily life and cherish relationships between family members
Read Case Study
E-Life Home Appliance Mall
A Loser
Being thankful to family inspires updating old appliances
Read Case Study