At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
The Coca-Cola Company
Coke Holi
For Holi, India’s festival of colours, Coca-Cola did the unthinkable by letting people colour their Coke – turning its iconic red into white.
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Kalapuri Private Limited
The Kolhapuri
A handcrafted book created by artisans to reclaim the story and legacy of Kolhapuri craftsmanship
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KitKat
The Slooowest Vending Machine
In a world that’s constantly moving faster, we worked with KitKat and Delhi-based production house The Other Half to inspire people to take a break
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Star Cement
Har Ghar Mein Star
A campaign celebrating the unwavering spirit of the Indian North-East
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The Coca-Cola Company
The Girl Who Played the Tutari
The Tutari, an instrument of power, played only by men since the 13th century, now empowers all, regardless of gender.
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The Times of India
#UnplasticIndia
The traditional methods of public awareness struggled to cut through the noise and failing to instigate lasting change. It was time to raise the alarm.
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Neeman's Shoes
Are Those Neeman's Shoes?
Our phones are listening. We 'll be talking about something and minutes later an ad for that very thing pops up on our phones. We decided to test it.
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Durex
Consent Curriculum
We created a an all age, all gender Consent Curriculum dedicated towards understanding consent, using new-age mediums to reach students.
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Unipads
Blood Fertilizer
How often is a product used after its lifecycle to create awareness? Unipads leveraged the afterlife of sanitary pads to engage and educate communities.
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Luxury Property
Lead generation through smarter targeting
Connecting with potential buyers to generate leads for a luxury property development
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Domino's
Building a Powerful Call Centre Application
When customers across India call for pizza, we help Domino’s deliver!
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The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Generali
Paws The Noise
Turning the sound of the Las Fallas festival into real protection for pets
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Doctors Without Borders
Sensitive Content Exposed
Revealing the realities we can scroll past, but others have to live through.
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