At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Bayer
Has Awards

Anything But Normal: Redefining Women's Health

VML Health & Bayer empower women to question assumptions, redefine their well-being, and advocate for better care
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Anything But Normal header
Sanofi
Has Awards

The Power of Chasing a Dream: Sanofi Corporate Campaign

VML Health launches global reputation campaign to highlight Sanofi's purpose: “We chase the miracles of science to improve people’s lives."
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Beko Europe

The Wash Less Project

The first chair designed to help people wash less
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WASHLESS IMAGE CAMPAIGN
Istituto Cardiologico Monzino

Women at Heart

Because cinema isn't just art, it's influence
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Merck KGaA
Has Awards

The Peeing People

A cancer campaign that made its mark
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VML ITA NALJ
Biogen and FundAME
Has Awards

Not A Lonely Journey

An inspirational and practical travel guidebook for disabled travelers who long to explore the world
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ITA Airways

A Sky Full Of Italy

ITA Airways is able to provide an amazing Italian customer experience.
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Lavazza
Has Awards

The Italy I would like

There’s nothing better than having a coffee and a conversation together.​
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Danone

Danette PizzAut Too Good

When something is Too Good, it's worth sharing.​
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Danone

Listen to your heart

Sing with us LISTEN TO YOUR HEART and take care of your health.
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Rinascente

Rinascente - Come Closer

The beauty within Rinascente worlds through the new Spring/Summer 2023 Campaign.
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4 IMMAGINE in formato
Wind3
Has Awards

Voice Girl Gamers

The social experiment that gives female gamers a voice
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Rinascente

Rinascente - Have a look

The beauty within Rinascente worlds through the new Spring/Summer 2022 Campaign.
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Campari
Has Awards

Fellini Forward

The first short film using AI to bring Fellini’s creative genius back to life.
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Gillette

The Beard's Derby: Bomber vs King

Who is cooler? The bearded man or the clean shaven man? Fight for your style.
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