At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Kit Kat Commuter Camo Hero GIF 01
Leggo's

Leggo's: Rewriting Italian Rules, The Aussie Way

We challenged traditional Italian rules, celebrating Australia's unique culinary spirit to grow brand health and sales.
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Leggos KV
Rip Curl
Has Awards

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition
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11 MAY RIP CURL VIRTUAL PRO FINAL 1
The Hershey Company

Peanut Butter Shoey

Giving Bondi Beach a larger-than-life taste of their iconic chocolate with a Peanut Butter Shoey
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PB Shoey 1
MTIA Victorias Big Build 1
Major Transport Infrastructure Authority

Victoria's Big Build

Turning irritation into anticipation
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Defence Force Recruiting Lost in Translation
Australian Defence Force Careers

Lost in Translation

The campaign that uses A.I. to provide the Navy needs humans
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Defence Force Recruiting Exercise Artemis
Australian Defence Force Careers

Exercise Artemis

An immersive 3D audio tour of the Navy’s most secretive asset
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Monash University A Future Without Change Hero
Monash University
Has Awards

A Future Without Change

Monash University's Most Successful Recruitment Event Ever
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Royal Australian Air Force Up There Jet out the ramp
Australian Defence Force Careers

Up There

Royal Australian Air Force invites Australians to Imagine a Career Above the Clouds
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Sip Safe
Monash University

SipSafe

Empowering and protecting a new generation
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Fitchix WT 1
Honest Eggs Co.
Has Awards

FitChix

Changing the egg industry one step at a time
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How we do Italian 2
Leggo's

Leggo's - It's How We Do Italian

Breaking the rules of classic Italian cuisine
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Supermarket food delivery encrier i Stock 1220606066 1280x600
Coles

Coles Online

Growing online basket size through personalisation and optimisation
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