At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Leggo's
Leggo's: Rewriting Italian Rules, The Aussie Way
We challenged traditional Italian rules, celebrating Australia's unique culinary spirit to grow brand health and sales.
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The Hershey Company
Peanut Butter Shoey
Giving Bondi Beach a larger-than-life taste of their iconic chocolate with a Peanut Butter Shoey
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Major Transport Infrastructure Authority
Victoria's Big Build
Turning irritation into anticipation
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Australian Defence Force Careers
Lost in Translation
The campaign that uses A.I. to provide the Navy needs humans
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Australian Defence Force Careers
Exercise Artemis
An immersive 3D audio tour of the Navy’s most secretive asset
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Monash University
A Future Without Change
Monash University's Most Successful Recruitment Event Ever
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Australian Defence Force Careers
Up There
Royal Australian Air Force invites Australians to Imagine a Career Above the Clouds
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Leggo's
Leggo's - It's How We Do Italian
Breaking the rules of classic Italian cuisine
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Coles
Coles Online
Growing online basket size through personalisation and optimisation
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