At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
KitKat
KitKat: Championing Filipino Break Time
Transforming a cultural practice into a sweet symbol of rest, KitKat brought well-deserved breaks to Filipino small businesses.
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KitKat
Punctuation Breaks
KitKat's ode to the underappreciated breaks that help us better understand each others' words
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Johnson & Johnson
Nicorette: Full Stop
Nicorette helps smokers cut the habit short by putting an end to their smoking habits. Literally.
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Comic Odyssey
Suits for Heroes
Fundraising for personal protective equipment for Filipino health workers
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McDonald's
Crave It, Click It, Claim It
A mobile app with perks for McDonald’s loyal customers.
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Nestlé
Breaker Benches
Whatever kind of break you need – there’s a KitKat bench made for it.
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Globe Telecom Inc.
A Star Wars Experience for All
Witness the saga unfold in an inspiring story made for everyone in the galaxy.
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