At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

KitKat

KitKat: Championing Filipino Break Time

Transforming a cultural practice into a sweet symbol of rest, KitKat brought well-deserved breaks to Filipino small businesses.
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Kit Kat Break Bar VML Philippines
KitKat
Has Awards

Punctuation Breaks

KitKat's ode to the underappreciated breaks that help us better understand each others' words
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Puncuation Breaks Kit Kat Hero Image
Johnson & Johnson

Nicorette: Full Stop

Nicorette helps smokers cut the habit short by putting an end to their smoking habits. Literally.
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Nicorette fullstop hero image
Commission on Human Rights - Philippines

Right the Ride

Jeepneys Against Misogyny
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CHR Hero Image
drawn suits for comic heros like Superman
Comic Odyssey
Has Awards

Suits for Heroes

Fundraising for personal protective equipment for Filipino health workers
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Mc Donalds HERO
McDonald's

Crave It, Click It, Claim It

A mobile app with perks for McDonald’s loyal customers.
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Philippines WORK Breaker Benches2 HERO
Nestlé

Breaker Benches

Whatever kind of break you need – there’s a KitKat bench made for it.
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WT Manila SW Hero Image
Globe Telecom Inc.

A Star Wars Experience for All 

Witness the saga unfold in an inspiring story made for everyone in the galaxy. 
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