At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Unilever
LUX "The End"
There is rampant sexism and misogyny towards women in Bollywood content online. With Reel Sexism leading to Real Sexism, we needed to tackle this problem.
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Mediacorp
CNA Eyewitness
CNA Eyewitness connects journalists to Singaporeans island wide to fight misinformation.
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Caltex
Unstoppable Star
Caltex & VMLY&R to launch Tiktok challenge #Caltexunstoppablestar
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Haleon Global
Pollution Capture Pencils
Turning air pollution into an instrument of change for India’s school children
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Freedom Cups
Freedom Cups: Period Poverty Chronicles
Helping underprivileged females be #freefromperiodpoverty, one story at a time
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Amili Asia
Scroll scroll scroll, tap tap tap
A radio ad that reminds us to look at the one piece of crap that could save our life.
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Unilever
Shut Up Sexism
Virtual home assistants push back against sexist and abusive insults
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AMILI
Poophemisms
Disguising poop to subvert social norms in Singapore - and save thousands of lives
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Unilever
Born This Way
The #IStandForCaster campaign for Lux inspires a woman’s right to run free
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Other Work
The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Cepia
The Partner-Exam
A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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Wendy's
Houston, We Have Beef
A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
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