1001 Optometry
The Hidden Eye Test
A world-first campaign reveals vision issues in real-time
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Australia & New Zealand
Office Detail
Auckland
Office Detail
Brisbane
Office Detail
Melbourne
VML
Level 25
2 Southbank Boulevard, Southbank
Melbourne, Victoria 3006
Australia
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Office Detail
Perth
VML
Level 4, 251 St Georges Terrace
Perth, Western Australia 6000
Australia
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Office Detail
Sydney
Office Detail
Wellington
VML
Level 2, 8 Kent Terrace
Mount Victoria
Wellington 6011
New Zealand
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VML is a global creative company that believes the most powerful way to drive growth is by creating connected brands.
We bring this to life by seamlessly connecting Brand Experience, Customer Experience, and Commerce, always thinking about the entire journey a person has with a brand – from first impression to purchase and beyond. By blending our award-winning creativity with deep technical expertise, we offer something unique — the vision of a creative agency with the power of a technology consultancy.
In Australia and New Zealand, our 190+ employees operate across 6 offices throughout the region: Brisbane, Melbourne, Perth, and Sydney in Australia, alongside Auckland and Wellington in Aotearoa New Zealand. This regional strength is backed by VML's global network of 26,000 talented people, providing the local insights and worldwide scale to develop ideas that matter and that create impact for our partners.
Our Capabilities
We create culture-shaping brands that connect emotionally and drive growth for our client partners
Inspiring innovation, growth, and customer loyalty through connected experiences
A practice focused on driving conversion and sales through creativity, consulting and technology enablement
We are a global healthcare communications network that creates connected brands for life
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Our Work
Insights
Insight
The Future 100: 2026
VML reveals our 100 trends set to transform the market and drive growth in 2026 and beyond.
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Insight
CES 2026 Trends: AI, Robotics & Longevity Tech
Explore VML's top takeaways from CES 2026 – from AI and humanoids to health spans and wearable tech that's shaping the future
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Insight
The Future Shopper 2025: Key trends shaping e-commerce
The definitive report on e-commerce trends, consumer behavior shifts, AI-driven shopping, omnichannel, marketplaces, personalization, and sustainability.
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Insight
Tomorrow’s Commerce 2026: Human + Tech Counterpoint
Mapping the near, next and far future of retail and shopper behavior across AI-driven efficiency, authentic experience and human connection
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News
VML takes home ANZ Campaign of the Year at Cairns Crocodiles
VML took home 10 medals across six categories at this year’s Cairns Crocodiles, including ANZ Campaign of the Year for 1001 Optometry’s The Hidden Eye Test.
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In The Press
VML New Zealand Ranked #1 in Campaign Brief's The Work 2025
VML took the top spot in New Zealand for 2025
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In The Press
VML Australia Ranked #1 in Campaign Brief's The Work 2025
Proudly holding the top spot for the third year in a row
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News
AustralianSuper taps VML for strategic brand overhaul
As featured in The Growth Agenda in The Australian, Australia’s largest super fund AustralianSuper has appointed VML to drive a marketing reset for the business
Read Article Our Leadership
Paul Bradbury
Chief Executive Officer, Australia & New Zealand
Australia & New Zealand
Paul Nagy
Chief Creative Officer, Asia-Pacific
Australia & New Zealand
Ali Tilling
Chief Strategy Officer, Australia & New Zealand
Australia & New Zealand
Amy Jeffs
Chief People Officer, Australia & New Zealand
Australia & New Zealand
Miles Cox
Chief Experience Officer, Australia & New Zealand
Australia & New Zealand
Johan Borg
Chief Growth Officer, Australia & New Zealand
Australia & New Zealand
