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The Future 100: 2025
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AI in the workplace today
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CES 2025 Trends
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Tomorrow's Commerce 2025
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Insights
Insight
B2B is lagging in eCommerce: here’s what sellers can learn from DTC
Consumer relationships can benefit your buyers.
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Insight
Retail subscriptions have grown up: Here’s what that means for businesses
There’s tremendous value to the model for all of a business’s stakeholders—if they can crack the code on creating a successful subscription-based business
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Insight
The Future Shopper 2023: Fashion
What the Future Shopper wants today from fashion brands and retailers
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Insight
The Future Shopper 2023: What Shoppers Want from Stores
With stores evolving as part of a wider digitisation of retail, we take a closer look
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Insight
Community-centric retail
Shopping streets and districts will be revitalised by focusing on community.
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Insight
The Future Shopper 2023: Shopping for Tech & Electronics
Key findings to support a winning commerce strategy
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Insight
Luxury Retail and the Future Shopper
Uncovering the customer journey to plot a powerful channel mix
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Insight
How composable commerce elevates the brand experience: Hydrow + Contentful + Next.js
As Hydrow’s solutions partner, VML Commerce has confidence in composability and in Contentful, the leading composable content management system
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Insight
Supercharging healthspans
Longevity specialists and tech entrepreneurs are spending millions on boosting healthspans and seeking eternal life.
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Insight
Resilient food tech
Technology is supporting ever-changing terroirs to grow climate-adaptive foods.
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Insight
Hyper femininity
A colorful new wave of femininity captures empowerment for modern times.
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Insight
Catching the Next Wave
Inspired B2B: What's behind the future of B2B creativity
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Insight
Skin supplements
The billion-dollar supplements category gets the beauty treatment.
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Insight
Climate adaptive beauty
Beauty products are formulating with the changing environment in mind.
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Insight
Sounds like AI
AI is reshaping the music industry.
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Insight
Digital personality rights
AI is raising concerns over personal identity rights.
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Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
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Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
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Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
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