"OREOCodes" by VML Commerce for Mondelēz: Gold in Marketing Innovation Solutions / Customer Experience, Gold in Digital Commerce, and Gold in Media Innovation
VML Earns Record Number of Grand Effie Finalists at Effie Awards U.S.
VML U.S. named #2 Most Effective Agency Network, with 18 recognitions, including five Golds for U.S. Navy, Foundation to Combat Antisemitism, and Mondelēz
- Published Date
- May 24, 2024
VML has garnered a significant number of accolades at the Effie Awards U.S. and has been named #2 Most Effective Agency Network.
The ceremony, held on the evening of Thursday, May 23, saw the agency take home an impressive total of 18 recognitions. The Effie Awards are renowned for recognizing the most effective marketing communications strategies in the United States. They celebrate ideas that work, focusing on marketing efforts that have met or surpassed objectives, providing a benchmark for and a celebration of insightful marketing effectiveness.
Dominating the event for VML was the "OREOCodes" campaign by VML Commerce for Mondelēz, which secured three Gold Effies across diverse categories. The campaign was awarded Gold in Marketing Innovation Solutions / Customer Experience, Gold in Digital Commerce, and Gold in Media Innovation, setting a new standard for leveraging technology to enhance customer engagement and commerce experiences. This trio of golds highlights the campaign's cutting-edge approach and its broad impact across multiple facets of digital marketing.
While "OREOCodes" led with its triple Gold win, other campaigns also made their mark. "The Blue Square: Standing Up to Jewish Hate," created by the New York office for the Foundation to Combat Antisemitism, received a Gold Effie in the Current Events category for its impactful messaging, a Silver Effie in the Non-Profit category, and a Bronze in Media Innovation - Emerging & New Channels.
Additionally, "A Peek into the Real Navy" by VML for the U.S. Navy also captured significant attention, winning a Gold Effie in Social Media - Services and a Silver Effie in Government & Public Service. This campaign was celebrated for its authentic engagement strategies and impactful storytelling in the services sector.
It’s easy to forget that really great marketing requires so many ingredients to come together at the right time. And winning an Effie signifies that you’ve done it – with rigor in your objectives, a rich insight, outstanding creative execution, and results to prove it worked."
Grand Effie contenders (top scoring Gold Effie Award winners) for VML include “The Blue Square: Standing Up to Jewish Hate” for Foundation to Combat Antisemitism (FCAS), “OREOCodes” for Mondelēz International, and “A Peek into the Real Navy” for the U.S. Navy.
In total, VML earned five Gold, two Silver, and seven Bronze Effies, alongside four finalist recognitions, marking a broad spectrum of creative and strategic successes across various categories.
These recognitions at the Effies U.S. underscore VML's commitment to not only achieving client goals but also setting industry standards for effectiveness and innovation in marketing communications.
VML's winning work at the Effie Awards U.S. includes:
"A Peek into the Real Navy" by VML for the U.S. Navy: Gold in Social Media - Services and Silver in Government & Public Service
"Celebrate Caregivers" by VML Commerce for Haleon: Bronze in Omni-Channel Shopper Solution and Bronze in Single-Retailer Program - Mass Merchants
"The 2,000,000 Diapers Challenge at Sam's Club" by VML Commerce for Kimberly-Clark: Bronze in Single-Retailer Program: Other
"U by Kotex with U She Can Roadshow to End Period Poverty" by VML Commerce for Kimberly-Clark: Bronze in Seasonal / Event
