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In The Press

Jędrzej Hugo-Bader in the "Sport and Marketing" Playbook - where should brands invest their budgets?

Nowy Marketing has published a Playbook on sports marketing. Among the sports marketing experts is Jędrzej Hugo-Bader, Head of PR & Communications at VML.

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12/15 shortlisted at Złote Spinacze awards

The 12/15 campaign has been nominated in six categories at the Złote Spinacze (Golden Paperclips) – the most prestigious Polish public relations competition.

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OLX with a campaign for the automotive parts category

OLX emphasizes that used car parts, available on the platform, are a high-quality, economical solution in case of a breakdown or the need to replace components

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In The Press

Paweł Loedl on generational segmentation

Is generational segmentation still a tool, or already a harmful myth? This question was posed by Nowy Marketing as part of their 'Myths and Stereotypes' series.

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IKEA: Hey! Welcome to the table!

IKEA is launching a new campaign under the slogan "Life can afford a lot, and so can you," simultaneously inaugurating the "Cooking & Eating" year at IKEA.

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Let's replace unspoken words with honest conversation

New spot with Dawid Podsiadło as part of T-Mobile's #BreakingBarriers campaign

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7 Effie Awards shortlists

Seven works submitted by VML, created for six different clients, have been included in the nominations list for this year's Effie Awards.

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Jakub Mikuś as the new Managing Director of CX Division at VML Poland, Piotr Friedberg takes on role of Chief Growth Officer

VML Poland announces structural changes aimed at further strengthening the company's position in technological innovation and product development.

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Wspólnie PO Zmieniajmy2 baner na www 1920 x 1080 px

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VML Enterprise Solutions in the 3rd edition of the employee volunteering program "Let's Change POZnan Together"

200 people from 18 organizations joined forces during the "Let's Change POZnan Together" campaign an initiative by the Poznań City Hall, NGOs, and businesses.

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