At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Dove

Andrea Collarini’s Balls

A short spray during a tennis match sparked global speculation, turning a subtle stunt into a launch platform for Dove Men+Care Whole Body Deo
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Ford

Transit Days

Turning test drives into 7-day business trials that proved the value of real delivery demand
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Dove

All Body Billboard

Hacking other brands’ ads to turn them into ours.
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All Body Billboard Hero
Fundación Jean Maggi

MONSTER WHEELCHAIR

An absurd solution to expose the lack of accessibility in Argentina.
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Hero
Health Tracker Hero
Elea Labs
Has Awards

Health Tracker

A innovative healthcare platform that ensures timely medical care for pregnant women in migratory communities
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Game Guardian
Telefonica Movistar
Has Awards

Game Guardian

Making online gaming a safe environment for kids again
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Repair Stories
Unilever

Repair Stories

A documentary series featuring eight stories about repairing more than just hair
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Undeleted
Dove
Has Awards

Undeleted

The first-ever photo exhibition that shows what hate tried to hide
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Anti Lag Hero
Movistar
Has Awards

Anti-Lag Squad

The first internet service you can hire without leaving the game
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Faces Of The Future Header
Unilever
Has Awards

Faces of the future

The end of the FIFA Women's World Cup is just the beginning
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Absurd Promises 1
ASDRA
Has Awards

Absurd Promises

Analyzing politicians' promises to launch a new disability law for people with Down syndrome
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ETHEL 4 K
Bimbo
Has Awards

Envalentonate

Dive into 'Envalentonate': where courage meets sweetness, conquering fears in every bite.
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Sharenting
Movistar
Has Awards

Sharenting, the Musical

Teaching parents about the dangers of sharing too much online
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Wendys Menu
Wendy's
Has Awards

Don't Delete Menu

Unexpected offers made people think twice before deleting us
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Amazon Prime Video
Has Awards

The First Horror Gym

Burn calories while watching the horror movie catalog on Prime Video!
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