At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Dove
Andrea Collarini’s Balls
A short spray during a tennis match sparked global speculation, turning a subtle stunt into a launch platform for Dove Men+Care Whole Body Deo
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Ford
Transit Days
Turning test drives into 7-day business trials that proved the value of real delivery demand
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Fundación Jean Maggi
MONSTER WHEELCHAIR
An absurd solution to expose the lack of accessibility in Argentina.
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Elea Labs
Health Tracker
A innovative healthcare platform that ensures timely medical care for pregnant women in migratory communities
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Telefonica Movistar
Game Guardian
Making online gaming a safe environment for kids again
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Unilever
Repair Stories
A documentary series featuring eight stories about repairing more than just hair
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Movistar
Anti-Lag Squad
The first internet service you can hire without leaving the game
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Unilever
Faces of the future
The end of the FIFA Women's World Cup is just the beginning
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ASDRA
Absurd Promises
Analyzing politicians' promises to launch a new disability law for people with Down syndrome
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Bimbo
Envalentonate
Dive into 'Envalentonate': where courage meets sweetness, conquering fears in every bite.
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Movistar
Sharenting, the Musical
Teaching parents about the dangers of sharing too much online
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Wendy's
Don't Delete Menu
Unexpected offers made people think twice before deleting us
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Amazon Prime Video
The First Horror Gym
Burn calories while watching the horror movie catalog on Prime Video!
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