At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Mezzo Mix
Surprise Ruined
How a leaked flavour launch became Germany’s most playful anti-campaign
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Alzheimer Forschung Initiative e.V.
The Fading Exhibit
Fading artwork with a lasting impact
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The Kraft Heinz Company
Your Heinz for Cooking
Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce
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MINI
MINI Brand Relaunch
Repositioning and designing the world's most iconic automobile cult brand
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