At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Mezzo Mix

Surprise Ruined

How a leaked flavour launch became Germany’s most playful anti-campaign
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Brandenburger Tor
Beko
Has Awards

The Beko Inheritance

Appliances made to outlive you
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Alzheimer Forschung Initiative e.V.

The Fading Exhibit

Fading artwork with a lasting impact
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The Kraft Heinz Company

Your Heinz for Cooking

Heinz enters German kitchens with Tomato Frito, a new tomato-based sauce
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VML Spain Heinz Frito
Doc Morris Visual Familie Gesundberg PR 3
DocMorris

The Gesundbergs

Launch Campaign ePrescriptions
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MOIA

Sharing Sucks

VW Ride-pooling service MOIA openly declares that sharing sucks
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MINI Work
MINI

MINI Brand Relaunch

Repositioning and designing the world's most iconic automobile cult brand
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EUC Skinterviews
Beiersdorf

Skinterviews

The 1st global brand campaign for Eucerin
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Microsoft make Your Wish og image default 1200x630
Microsoft
Has Awards

Make Your Wish

Making the world a little better with AI
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