At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Kit Kat Commuter Camo Hero GIF 01
1001 Optometry
Has Awards

Magnif-Eye

VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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KV Magnif eye
Legacy Australia
Has Awards

Legacy Lager

Legacy Lager dry taps, equipped with RFID technology, allow patrons to buy a fallen veteran a symbolic beer with a simple tap of their phone or credit card
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Legacy Lager Hero
1001 Optometry
Has Awards

The Hidden Eye Test

A world-first campaign reveals vision issues in real-time
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The Hidden Eye Test
Break Chair
KitKat

KitKat Break Chair

KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
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11 MAY RIP CURL VIRTUAL PRO FINAL 1
Rip Curl
Has Awards

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition
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Aldi Trophy Room 5
Aldi

Aldi Trophy Room

A two-day popup bar in Sydney serving up some of Aldi's most prized wines and cheeses
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Coke Studio
Coca-Cola

Coke Studio

Bringing together artists from different genres, borders and backgrounds to create real moments of magic
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What the Fanta Hero Visual
Fanta

What the Fanta?

The Fabulous Flavour Hunt from Fanta
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Hahn Beerlay KV
Hahn

Beerlay

A running challenge spanning the entire Australian coastline
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PB Shoey 1
The Hershey Company

Peanut Butter Shoey

Giving Bondi Beach a larger-than-life taste of their iconic chocolate with a Peanut Butter Shoey
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MTIA Victorias Big Build 1
Major Transport Infrastructure Authority

Victoria's Big Build

Turning irritation into anticipation
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Defence Force Recruiting Lost in Translation
Australian Defence Force Careers

Lost in Translation

The campaign that uses A.I. to provide the Navy needs humans
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Defence Force Recruiting Exercise Artemis
Australian Defence Force Careers

Exercise Artemis

An immersive 3D audio tour of the Navy’s most secretive asset
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PIZZA HUT LAUNCHES THE PIZZA HUNT VIA VMLYR COMMERCE Rectangle
Pizza Hut

Pizza Hunt

Pizza Hut Launches The Pizza Hunt: In-Game Ordering Service In Call Of Duty Warzone
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