At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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1001 Optometry
Magnif-Eye
VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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Legacy Australia
Legacy Lager
Legacy Lager dry taps, equipped with RFID technology, allow patrons to buy a fallen veteran a symbolic beer with a simple tap of their phone or credit card
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1001 Optometry
The Hidden Eye Test
A world-first campaign reveals vision issues in real-time
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KitKat
KitKat Break Chair
KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
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Aldi
Aldi Trophy Room
A two-day popup bar in Sydney serving up some of Aldi's most prized wines and cheeses
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Coca-Cola
Coke Studio
Bringing together artists from different genres, borders and backgrounds to create real moments of magic
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The Hershey Company
Peanut Butter Shoey
Giving Bondi Beach a larger-than-life taste of their iconic chocolate with a Peanut Butter Shoey
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Major Transport Infrastructure Authority
Victoria's Big Build
Turning irritation into anticipation
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Australian Defence Force Careers
Lost in Translation
The campaign that uses A.I. to provide the Navy needs humans
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Australian Defence Force Careers
Exercise Artemis
An immersive 3D audio tour of the Navy’s most secretive asset
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Pizza Hut
Pizza Hunt
Pizza Hut Launches The Pizza Hunt: In-Game Ordering Service In Call Of Duty Warzone
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