At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
HungerStation
Hungerflix
The first food delivery that serves exactly what’s on screen
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Microsoft
Microsoft UAE Datacenters: Building Trust, Human to Human
Breaking B2B norms, we transformed corporate communication into a human connection, reigniting trust and securing Microsoft's market leadership
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Department of Economy & Tourism
Find your story
Millie Bobby Brown and husband are taken on an incredible adventure in Dubai
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Department of Economy & Tourism
Safe at 3AM
A solo marathon at 3AM. No escorts. No closed roads.
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Department of Economy & Tourism
Dubai: Beyond the frame
A young Chinese woman travels alone to Dubai, and reconnects with herself
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Haleon Global
Break-Up Text Songs
Panadol Extra offers heartache relief with hilarious break-up songs
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FAB Islamic
2025 Ramadan Campaign
Forget the usual iftar scene. First Abu Dhabi Bank unveils a Ramadan where everyone's invited.
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HungerStation
The Social Feed
Turning every food post on social media into an orderable dish
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The Coca-Cola Company
Emoji Coke
Turning emojis into real-world tasty offers with Coca-Cola in Saudi Arabia
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Saudi Telecom Company
Baity Battle
The first Fortnite game mod synced in real-time to connect games to meal-time.
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Castrol
Portraits of Glory
Inspiring the champions of Castrol & societies with the glory they deserve
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Feminine Arabic
How 140 characters sparked a shift for linguistic inclusivity in the Middle East
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Coca-Cola
I See Coke
A built-in Alexa skill that rewards viewers every time a Coke pops on screen
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FC Hogar & Deco
Passion Calculator
We turned people's love for football into discounts for new furniture
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