At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Dalah's spoiler billboard
Netflix

Dalah's Spoiler Billboard

Dalah’s Spoiler Billboard was a living installation in Bangkok to launch Dalah: Death and the Flowers on Netflix
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Rob Riggle is sitting cross-legged on a chair, holding a football in one hand and a bowl of guacamole in the other.
Avocados From Mexico®

The Guac Guru

Football and Guac. So Predictably Good.
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Oreo colored cow, mondelez advertisment from vml
Mondelēz International

The OREO Cows

The 'Oreo Cows' blends humor, tradition and creativity to celebrate Mexico’s love for an iconic ritual.
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Two males on a subway train
Haleon Global

Robitussin Commuter Coughs

VML & Robitussin team up with a New York subway interview series to discuss the hot topic of colds on public transport
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Pizza Before the Hut Hero
Pizza Hut

Pizza Before the Hut

Pizza Hut teams up with the quarterback who’s said “hut” more than anyone in history
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Coffee cup
Mondelēz International

Coffee Calls for belVita

Transforming coffee culture into a dynamic brand experience
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Puss in Boots Christmas 2025 5vr Z Er2n
VML

Happy Holidays from VML

Another year, another wonderful batch of festive new work to get you in the spirit of the season
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Nap Time
Ford

Naptime

A charming, human take on showing the convenience of Ford Pickup & Delivery
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BOOTS Xmas Gift Happily Ever After 6
Boots

Gift Happily Ever After

Boots brings a touch of fairytale magic to Christmas 2025
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Wendys is now Tendys
Wendy's

Wendy’s is Now Tendy’s

Launching its new chicken tenders in true Wendy’s style
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The Coca-Cola Company

Refresh Your Holidays

Coca-Cola’s holiday campaign celebrates givers and the joy of the season with uplifting experiences and magical moments
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Hutty Pizza Hut Hero
Pizza Hut

Hutty: Pizza Hut’s AI Slam Dunk for March Madness

How Pizza Hut used AI, gamification, and fan engagement to redefine March Madness
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Parallel Realities Hero
Dell Technologies

Parallel Realities

VML and Dell's Alienware blur gaming and life to explore new dimensions and redefine what’s possible.
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Unlock Your Inside Edge Hero
Kyndryl

Unlock Your Inside Edge™ with Kyndryl

Kyndryl empowers C-suite leaders to navigate rapid change, transforming core technology into a powerful competitive advantage.
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Navy Lyft Phones 1
U.S. Navy

Lyft Day

Celebrating 250 years of service with a nationwide Lyft app takeover
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Other Work

An Abuela sitting between two laundry machines in a vibrant laundry room, offering a humorous and relatable laundry tip: 'Wash on delicate... delicate, mijito, just like your generation,' with Ensueno fabric softener displayed on the washing machine.
Ensueño

Abuela Tag Reader

Using Abuela's Wisdom to Decode Confusing Laundry Symbols
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Close-up image of a person's back with visible moles being gently examined by another person's hands. The image conveys a sense of intimacy and care, with text in Portuguese that translates to "If you love someone, examine them." The CEPIA logo is visible in the bottom left corner.
Cepia

The Partner-Exam

A groundbreaking campaign that transformed cancer self-exams into a shared act of intimacy to promote early detection
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A humorous Twitter exchange on a space-themed background. Pop Crave tweets, "Katy Perry has returned from space," with an image of Katy. Another tweet shows singer Kesha holding a Wendy's drink. Wendy's replies, "Can we send her back," with their logo visible.
Wendy's

Houston, We Have Beef

A bold, culturally relevant social media moment that turned a billionaire’s space flight into a multi-day global conversation
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Samurai with Bulk Homme packaging like armor
Bulk Homme

Your Skin is Your Armor: A Modern Samurai Tale

Bulk Homme sees an opportunity to tell a uniquely different story about men's skincare
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