Channel Services

Introducing Channel Services

In today's interconnected world, your customers are engaging across a multitude of channels. Are you meeting them where they are?

Channel Services by VML helps brands navigate the complex worlds of digital marketing and commerce. We combine strategic expertise, data-driven insights, and cutting-edge technology to deliver measurable results across every touchpoint. Together, they address some key client challenges we’re often hearing:

Channel Services help to powerfully address these client imperatives with solutions that include using tech/automation to unlock resources for more creativity and connection, upskilling teams, and identifying process efficiencies, among others.

Our Capabilities

Channel Services is our home of performance media, strengthening commerce pillars with a lens on customer acquisition, engagement, retention and intelligence - all strengthening the commerce mix of any brand. Key capabilities within Channel Services include:

Customer Engagement & Growth: Drive sustainable growth by acquiring new customers and maximizing the value of existing ones. We specialize in performance marketing, CRM strategy, and loyalty program development to help you build lasting relationships that drive revenue.
Social Commerce: Transform your social media presence into a powerful sales channel. We develop and execute data-driven strategies that leverage the latest social commerce trends, turning engagement into conversions and maximizing your ROI.
Retail Media: Reach your target audience at the point of purchase with impactful retail media campaigns. We navigate the ever-evolving retail media landscape to secure premium placements, optimize your bidding strategies, and deliver measurable sales growth.
Commerce Intelligence: this is VML’s right response proprietary technology, and it underpins each of the above. It is supported by a team of expert analysts who can provide you with a 360 view of your marketing and digital shelf performance, competitor activity and social sentiment, helping you answer questions such as:

How do I look on the digital shelf?
What is my organic ranking?
How can I track my competition?

A proven solution for major brands

We are already helping major brands such as LEGO, Essity and Greene King through our Channel Services offering. Other beneficiaries include soft drinks (multi-brand), household cleaning supplies (multi-brand), premium spirits company (multi-brand) and a home security brand (single brand). For further detail, including case studies, and to explore how we can power your business growth through Channel Services, get in touch.