WPP Enterprise Solutions is the business transformation operating unit of WPP which designs, builds, and operates the growth systems that competitive businesses rely on.  

This gives VML access to over 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX across 40+ markets, enabling us to lead clients in business transformation and marketing modernization, connecting strategy directly to execution.  

Working alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, WPP Enterprise Solutions delivers growth solutions tailored to the needs of our clients’ businesses, helping transform the core functions that power modern organizations.  

Our Global Suite of Services

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Consulting

Advising companies on innovation, brand strategies, and advanced analytics to drive measurable business impact. This includes expertise in growth solutions, transformation consulting, and marketing effectiveness measurement.

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Customer Experience (CX)

Delivering end-to-end experience design and implementation services, including CRM, loyalty solutions, personalization at scale, and digital products that enhance customer engagement
 

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Commerce

Creating seamless omnichannel retail experiences across direct-to-consumer, B2B, and marketplace channels, supported by WPP's retail media and performance marketing capabilities.

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Technology Transformation

Modernizing legacy systems and implementing AI-driven operating models to unlock new capabilities and improve efficiency, leveraging proven methodologies to mitigate risk during transformation.

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Recognition

Industry analysts have acknowledged and rewarded VML’s uniquely positioned capabilities, further strengthened by our business solutions and best-in-class industry partnerships.

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Enterprise Solutions Work

United Rentals
Has Awards

Digital Toolbelt

Transforming how the construction industry works
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Ford

Integrating the Adobe Experience Cloud

A seamless and personalised experience for Ford customers across Europe
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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery eCommerce replatform
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Microsoft

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Customizing Adobe Commerce to enable interactive, made-to-order commerce experiences globally
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KFC
Has Awards

KFC

Transforming the online ordering experience
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Enterprise Solutions Insights

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Insight

Unlock Your Brand's "Share of Decision" in AI Search

As commerce shifts from browsing to AI-mediated recommendation, our Unlock whitepaper unpacks how to win across retailer agents, search agents and LLMs.
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Insight

Mastering Modernization for Enterprise AI Success

Our Unlock guide lays out the steps to close the gap between AI ambition and AI readiness to achieve digital transformation success
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Insight

Navigating the New World of Commerce With Data Clean Rooms

Our Unlock whitepaper reveals how to leverage data clean rooms and Amazon Marketing Cloud for secure, privacy-first marketing
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Insight

The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat

VML's REWIRE '26 playbook maps the disruptions redefining how B2B brands win
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Enterprise Solutions News

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News

VML Recognized by Analyst Firms Across the Consumer Journey

Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
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News

VML Netherlands Wins Salesforce Hackathon

VML Netherlands Celebrates Success with AI-Powered Project Assistant "Barry"
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News

Annual VML and Adobe Hackathon Highlights the Power of AI

7th Adobe Hackathon 12-14 September - Copenhagen
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VML Celebrates a Double Win at Sitecore Experience Awards 2024
News

VML Celebrates a Double Win at Sitecore Experience Awards 2024

Sitecore recognizes visionary marketing and technology teams for excellence in digital experience
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