STD2
Insight

Spot The Difference

An internal zine run by and for our people, celebrating our differences.
Read Article
S Ride Sadako Taxi 01
Insight

Dark comforts

Dark and dystopian content is helping us process emotions and even prepare for a challenging future.
Read Article
A hand with light skin and a silver ring on the thumb finger turns the pages of a book.
Insight

New age religion

Young gens are embracing faith in modern ways.
Read Article
Purple circle on an abstract background
Insight

On a quest for commerce success? Don't let a lack of expertise stop you

Your 5-step guide to getting the help you need to unlock your sales and customer growth with Everymile
Read Article
A woman with light skin and dark hair is wearing a flight crew uniform and red lipstick. Another woman wearing black stands behind her, doing her hair.
Insight

Luxe beauty perks

Luxury brands are beautifying the travel experience.
Read Article
A yellow balloon, up close, with a grimace emoji expression.
Insight

Cringe culture

Content creators are embracing what makes viewers uncomfortable for a laugh and a realistic lens on life.
Read Article
Several white, dotted DNA sequences in front of a dark navy background.
Insight

Future of fertility

Shifts in technology and cultural standards are changing the way young people can shape their future families.
Read Article
A woman with fair skin and light red hair looks solemly at a wine glass as she pours liquid into it. A man with dark hair watches in the background.
Insight

Expert gastronomes

People are craving professional-level gastronomy, turning to the best to learn for themselves.
Read Article
Two sets of windows with mannequins pictured in the dark. On the left and right, three panes show one mannequin each, separated by a black wall. Image taken from outside.
Insight

Co-creative futures

Consumers and brands are collaborating for a more creative, collective future.
Read Article
HERO netflix bites marketing facade 2592x
Insight

From screen to table

Brands cook up a storm by putting favorite on-screen dishes onto menus.
Read Article
A person taking a picture of Ai-Da, an AI robot, as it stands next to a woman. Behind them is the robot’s self-portrait.
Insight

The London Design Biennale 2023: Key Trends

A global collaborative mindset dominated this year’s London Design Biennale.
Read Article
A rectangle rice krispie treat sitting on a blue table
Insight

Snackification

“Snacking is where the consumer is going.”
Read Article
A series of squares highlighting interest-based communities with photos of people smiling in the square images. Examples of community text: Find your offline, The conversationalist, Inner cycle
Insight

Gen Z's community apps

Young users are gravitating to new apps that flaunt positivity and connection.
Read Article
A woman with dark skin wearing a purple headscarf and all white sits across a small circle table from a man with tan skin wearing all black. They play a game on the table, and a cocktail rests on the table in front of each of them.
Insight

Life Refocused: Sobriety

We speak to two women embracing sobriety in a culture dominated by alcohol.
Read Article
A white bag of chocolates rests on a table in an orange room with a bowl of orange-colored chocolates just behind it, and a hand with dark skin and blue-tipped painted fingernails taking an orange colored chocolate from a bowl in front of the bag.
Insight

Snackable lifestyles

Consumers are piecing in their health and wellness habits in small, quick doses to supplement their busy lives.
Read Article
Science tubes in a row
Insight

Pharmaceutical & Medical and the B2B Future Shopper

Download the report to find out why better online experiences are vital to the industry's B2B buyers, and where to focus
Read Article

Other Insights

WPP Beach 16 9
Insight

Trends Report: Key Takeaways for Pharma from Cannes 2025

Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
Read Article
HERO Cannes Lions Terrace
Insight

Cannes Lions 2025: Key Trends

Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Read Article
Kit Kat OOH
Insight

Cannes Lions 2025: Unbounded creativity

The Mad Men era is over as new powers emerge
Read Article
Cannes top 10s hero 02
Insight

Cannes Lions 2025: Ones to Watch

VML's top picks to help you navigate the key marketing and advertising talk tracks
Read Article