VML Wins Big at the 2024 El Ojo Awards

With five Grand Prix, 18 Gold, 16 Silver and 19 Bronze, VML excels across LATAM, taking home two Best Local Idea accolades at the El Ojo Festival

Published Date: Nov 18, 2024

VML has made a powerful showing at the 2024 El Ojo Awards, held as part of the El Ojo de Iberoamérica Festival in Buenos Aires, Argentina, held November 13-15.

VML was named the #2 Network of the Year, securing five Grand Prix, 18 Gold, 16 Silver, and 19 Bronze awards. Among the most notable achievements were two Best Local Idea awards. Additionally, VML Chile and VML Mexico were each named Best Local Agency, VML Mexico achieved #2 Agency of the Year, and Luis Enríquez Madruga (VML Mexico) was recognized as the #2 Best Creative of the Festival.

Six agencies across Ibero-America, including the LATAM offices in Argentina, Brazil, Chile, Mexico, Peru, and Uruguay, along with Spain, were among the winners.

Recognized as one of the most influential events in Hispam advertising, El Ojo brings together the region’s top talent to honor the year's most innovative and impactful campaigns.

VML's winning work at the 2024 El Ojo Awards includes:

"This Is Not a Game" by VML Mexico for Movistar

Grand Prix in Audiovisual Production
Grand Prix in Third Eye
Gold in Audiovisual Production: Integrated Production
Gold in Audiovisual Production: Actor Direction
Gold in Audiovisual Production: Script
Gold in Content: Audiovisual Platforms
Gold in Content: Corporate Social Responsibility
Gold in Digital & Social: Online Ad
Gold in Digital & Social: Branded Content
Gold in Digital & Social: Corporate Social Responsibility
Gold in Film: Corporate Social Responsibility
Gold in Third Eye: Ideas Created for a Brand
Silver in Film: Content
Bronze in Audiovisual Production: Direction

"Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR for The Coca-Cola Company

Grand Prix in Outdoor Advertising
Grand Prix in Best Latin Idea for the World
Winner in Best Local Idea: Mexico
Gold in Print Advertising: Food and Beverages
Gold in Design: Identity and Brand Building
Gold in Direct Markting: Loyalty and/or Brand Building
Gold in PR: Corporate Communication and Reputation Actions
Gold in Outdoor: Food and Beverages
Gold in Best Latin Idea for the World: Ibero-American Ideas with International Relevance
Silver in Third Eye: Ideas Created for a Brand
Bronze in Graphic Production: Best Art Direction
Bronze in Print Advertising: Food and Beverages
Bronze in Outdoor Advertising: Food and Beverages
Bronze in Print Advertising: Food and Beverages